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Innoson Motors has unveiled a new brand of their work to the public and it is a Tricycle popularly called Keke Napep or Keke Marwa among Nigerians. The idea behind this Keke Napep according to Innoson is to navigate paths, streets that are inaccessible by Bus Ambulances. This will enable first responders to respond to medical emergencies faster than a car, van or truck which are normally held in traffics.
Also, healthcare centres in rural areas can use IVM Tricycle Ambulance to attend to emergencies e.g. child delivery, critical medical treatments. There are paths, short cuts in rural areas that can't be easily accessible by big ambulance vehicles, IVM Tricycle Ambulances can save the day. However, these Ambulances have been used over the world. Innoson Vehicles Manufacturing (IVM) introduced the Tricycle Ambulance as part of our innovative drive.
For over 3 weeks now, Innoson has been in the news, first, it was about the BBNaija car that was presented to Mercy, the winner and then the contest for the change of logo to change of name among others.
There is nothing called bad PR anywhere, if a brand has a good PR manager, they can always twist things to their advantage of which Innoson has smartly done over the week.
Innoson Vehicle Manufacturing Co. Ltd., shortened as IVM, is a Nigerian automobile and bus manufacturing company. It was founded by Innocent Chukwuma, and runs a plant in Nnewi in the state of Anambra. 70% of the car parts are produced locally, while the rest is sourced from Japan, China, and Germany.
See photos of the Keke Napep below... Whats your take?
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